Ideas • Products • Systems
India's AI-first
Product Development Studio.
We find the repetitive operational processes costing your team time and builds AI-powered systems that run them — so your people can focus on work that actually needs them.
Working with operationally intensive businesses in logistics, recruitment, property management, and professional services.
AI-First
Production-ready
AI-First
Agentic assistants
AI-First
RAG that stays accurate
AI-First
Automation built-in
AI-First
Scalable web & mobile
Trusted by teams at
TMKOC, Tennis Europe, Raceman, HRLens, Stockpatti, GameJoyPro, Nilam, Gurcademy, Blush, Qudrat Adventures, TripKart Global
(01)Our belief
Most teams add AI to a product. We start with intelligence and design the product around it.
- Shipping products since
- 2020
- Continents served — India, Europe, US
- 3
- Team for strategy, design, AI and code
- 1
(02)What we build
Five things, done properly.
(03)Selected work
Products people actually use.
Tennis Europe
Official tournament app
Nilam
Agri-tech for district government
Stockpatti
Real-market trading game
GameJoyPro
Real-time multiplayer gaming
(04)Case studies
The whole story, documented.
(05)How we work
Idea to production, without the drama.
One senior team from first call to launch. You always know what is being built, and why.
Week 1
1.Discover
We pressure-test the idea, map the users and find where AI genuinely earns its place.
Weeks 2–3
2.Prototype
A clickable product and a working AI spike — so you can decide with evidence, not slides.
Sprints
3.Build
Two-week sprints, a live staging link and a demo every Friday. No black boxes.
Ongoing
4.Launch & scale
We ship, measure, and tune models and product together as real usage arrives.
(06)Ways to work together
Pick the shape that fits your stage.
For founders with an idea
Launch
A fixed-scope build that takes you from concept to a live, AI-native MVP.
For teams scaling a product
Product Pod
A dedicated squad — PM, designer, AI and full-stack engineers — working as your product team.
For engineering leaders
Extend
Senior AI, Flutter and full-stack engineers who plug into your team and ship from week one.
Inder Pal Singh
Founder, Net17
(07)A note from the founder
“We stay small on purpose. The people you meet on the first call are the people who write your code. No hand-offs, no juniors hidden behind a sales deck — just a senior team that treats your product like our own.”
Designers, AI and product engineers
working as one team.
(08)Field notes
What we're learning.
Start a project
Have an idea?
Let's build it.
Tell us what you're building. You'll talk to a senior engineer — not a salesperson — within one working day.